In the familiar rush to deliver a capability, projects get framed with all eyes on budget, timelines and (sometimes) a business case with promising ROI. Vendors are primed to go, and resources are prioritized with all eyes on getting across the finish line at the earliest. Often, what gets underplayed in pursuit of outcome is the ‘what’ that will be delivered. The KPIs occupying mind space are cost & timeline. While everyone is looking on and waiting for the Go Live, not many are vocal about the substance of the capability being delivered. And the question that is heard melodiously during the project remains… To the captain of the delivery…